Another blog post in response to mine. This really is the way.
Manu thinks:
The vast majority of people on social media won’t move to blogging because what they get out of social media is not the same thing you get out of blogging. I think it’s a false equivalence.
Blogging is primarily a solitary, output-driven, activity. People have blogs because they want to share, they want to express their thoughts and feelings. Social media is instead driven by consumption. Sure, some people are power users and post 5000 times a day, but the vast majority of users are lurkers who just scroll their timelines, follow other people and their interactions are limited to likes and the occasional comment.
This dovetails with what I’ve long considered to be two separate problems:
- Empower people to own their reading experience on the Web
- Enable them to write and share independently
People doing one may not need, or feel the need, for the other.